Monday, June 23, 2014

World Cup fever grips America  but can soccer make it mainstream?

TV ratings for soccer are up, fans are packing the bars, and Jürgen Klinsmann's team is on the verge of qualification from Group G. Is the US finally ready to embrace the global game?


With its ales, dartboards, Chelsea FC memorabilia and replica-kitted fans avidly watching the World Cup on an array of screens, the Brewery Tap could be anywhere in west London.


But the pub is in downtown Houston, Texas, with the languid Buffalo Bayou just to the rear and the skyscraping headquarters of oil and gas corporations leering over its entrance.


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via Football | The Guardian http://ift.tt/1uXr2ov

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