Chelsea seal £200m shirt sponsorship deal with Yokohama Rubber

• Japanese tyre firm is to become club’s new shirt sponsor

• Deal is second highest in Premier League behind Manchester United

The Japanese tyre firm Yokohama Rubber is to become Chelsea’s new shirt sponsor in a deal believed to be worth £200m, making it the second most lucrative in Premier League history. The agreement, effective from next season, is second only to the £53m a year that Chevrolet pay Manchester United and is more than double the club’s previous contract with Samsung.

Since the advent of Uefa’s financial fair play rules, commercial and broadcasting income has become disproportionately important as clubs seek to balance the books and grow their global brand. The increased sponsorship revenue will boost Chelsea’s transfer spending power.

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via Football | The Guardian http://ift.tt/1Ax0a58